SOCIAL MEDIA

Created a social media campaign regarding the Niagara Association of REALTORS® government advocacy efforts. It is an 11 day campaign showcasing the representatives they met with, what they discussed, who OREA and CREA are, and what is next on the advocacy front.  

Spearheaded the creation of a social media video series called What's In Welland. The series aimed to showcase Welland's best assets to current and new residents to explore and enjoy.
The second video showcasing Rec Rentals @ the Docks garnered both reach and impression totals of over 88,000. 

Click the photo to view the video. 

I created a social media strategy for the Niagara district and created the Instagram account for the Drummond Road Starbucks location when they opened in 2017. 

Using their signature green, I amplified the brand by using mostly green, black, and white tones to create a cohesive look that also screamed Starbucks to the audience. 

Using a mixture of video and still-image, as well as using both curated

Creating a cohesive look to the marketing agency's Instagram was top priority when I started as their Social Media Strategist. Using a combination of branded marketing inspired quotes, graphics, and behind-the-scenes/team photos, it created variety and grew engagement. 

In stark contrast to the Drummond Starbucks page, the Kalar Starbucks page is full of colour and uses their cups / drinks for visibility. 

By mixing in barista photos with the drinks and merchandise photos, the photos got more engagement and likes than merely using stock imagery or curated photos.